Latest News
  • Skrooz appears on NBC's Today Show - Nov 16th, 2005
    Skrooz appeared on NBC'S Today Show TOY TEST 2005 as the winner of the best educational toy of 2005.

  • Webz & Skrooz win Parents' Choice Award - Sept 2005
    Parents' Choice Foundation rewards Skrooz & Webz with seal of approval. Please visit parents-choice.org to find out more.

  • Webz appears on NBC. - Nov 2004
     Once again, Joanne Oppenheim discusses the top toys of the year with Al Roker on NBC's Today Show segment. Webz was one of the 9 toys to appear on the program.

  • Oppenheim Toy portfolio has rewarded Magz with highest honors for the second consecutive year. - Nov 2004
     Oppenheim Toy portfolio has rewarded Magz with highest honors for the second consecutive year. The entire Webz and Skrooz series received Oppenheim's prestigious Gold Seal, an award coveted by thousands of toys who entered the intricate selection process. With their brief introduction into the market, Webz and Skrooz have already made a huge impact in the toy industry, receiving exeptional commendation and recognition for its educational and artistic significance.
  • Neon Glow Magz-X 108 appears on MSNBC's top toy list - Nov 2004
    Herb Weisbaum, consumer specialist had thousands of children across the nation test hundreds of toys, only a few stood tall. Glow Magz-X 108 was one of the finalists in MSNBC's Today Toy Test 2004. Glow Magz-X 108 was the only magnetic construction toy to be listed as a finalist.

  • Webz - Oct 2004 Integrating the standard Magz bar with an innovative magnet-infused plate design, the new WEBZ is a construction piece that enables models of versatility and beauty. True to its name, WEBZ is a webbed bar with 4 different types of ‘arms’. Each package contains regular bars, 3 armed, 4 armed, and 5 armed plates that allow builders to have much more flexibility with curves, angles, and overall structure stability. Each piece is crafted in transparent jewel-tones, the ‘webbed’ design giving the pieces visual appeal as well as tactile. The contrast between the smooth and brushed surfaces of each WEBZ piece makes it as addictive to build as to handle. WEBZ makes it possible to construct filled structures, making structures seem bigger, fuller & more realistic.

  • Glow Magz-X - Aug 2004
    Magz-X was introduced to the market last summer and has advanced the magnetic construction field since. Many people have had experience with Glow in the Dark, but the new Fluorescent Glow Magz-X offers something new: six different glow-in-the dark neon colors which include blue, violet, yellow, green, orange and peach. Instead of a dull greenish glow, fluorescent MAGZ includes many different hues. Glow Magz contain the same X pieces, bars, and balls as the MAGZ-X line, but chemically treated so that they glow within dark environments. The brilliant magnetic fluorescent bars and Xs can be charged by sunlight and will glow their respective colors. Now it is possible to build structures and observe the brilliant neon colors radiating in the dark.

    Glow in the Dark works great under the sun but it works even better with black lights, recharging at a quicker rate and sustaining its glow longer. Glow Magz-X is available in a 44 piece set and a 108 piece set.

  • Stephanie Oppenheim presented these winners to TODAY Show Anchor Al Roker on the May 6, 2004 show. - May 2004
    Children are by natural-born scientists- they have great curiosity about the natural world. The trick for parents is to keep that interest alive and well with products that invite hands-on observation and questions. Some of these products give kids instantaneous feedback. But, most of them take time and involve transformations.

  • Magz-X 106 will be appearing on NBC's Today Show - May 2004
    Magz-X 106 will be appearing on NBC's Today Show, which airs between 7:00am-10:00am pacific standard time, in the month of May. Oppenheim Toy Portfolio is having a best toys special and Magz-X 106 is one of the featured toys. We will post the exact date shortly.

  • Magz-X 106 is rewarded the Best Toy Award "Gold Seal" by Oppenheim Toy Portfolio - April 2004
    The criteria for this award is analyzed by a panel of kid and expert reviewers who have given this product high marks for being engaging and entertaining. Magz-X 106 will be featured in the 2005 Edition and on www.toyportfolio.com.


  • Magz-X was rewarded with the iParenting Media Awards for educational games. - January 2004
    The magnetic x-shaped bars of MAGZ-X, like original MAGZ, attach to the steel balls to create shapes and 3D constructions. MAGZ-X allows for a whole new range and variety of constructions, and users.

  • MAGZ IS NAMED ONE OF THE TOP 20 TOYS OF 2003 BY ASTRA - December 2003
    As the big 'boxers' try to knock each other out of the toy ring selling children's playthings at below wholesale, the toy mass-market alternative - specialty retailers - are presenting a different list of 'must have' toys for the holiday season.

  • Magz has been featured on MSNBC - December 2003
    Magz has been featured on MSNBC in the Technology & Science section. Toy traditions go back to the future

  • MAGZ-X Gets Nod From Kids in TODAY Show Toy Test - November 2003
    Magz-X 74 is one of 46 winners among school age kids in the TODAY Show Toy Test 2003 on NBC. Thousands of toys were submitted, but only 385 were tested. They were tested for over a month by 8,000 kids across the country at 71 schools and daycare centers, so just an instant reaction wasn't scored, the toys were recognized for their play value, durability and fun factors. The kids' responses were put into a computer and scored, and Magz-X was one of the most popular items with kids. Click here to view the whole list of winners

  • Nick Jr Magazine: 50 Best Toys - November 2003
    Every year hundreds of toys are picked out and researched to find the top toys by child development experts, teachers, parents, and children. Magz-X 42 was rated #35 on the 50 Best Toys list by Nick Jr. Magazine, as a toy that goes beyond consumer satisfaction, fun, education, and value. click for magazine article and recognition letter.

  • MAGZ X makes its debut - July 2003
    After the wild success of its predecessor MAGZ, magnetic construction is reinvented with the introduction of the exclusive "X" to the toy industry. MAGZ X is a revolutionary design with 4 magnets reaching from the pinnacle of every tip. Using the steel balls as joints, the X figures connect to build impressive structures of complex and simple construction - but still with the user-friendly element that made the MAGZ label so popular. The X figure is not just two bars crossed- with X, you can build vertical structures, high rises, cubic structures and also curves. Now it is possible to create tunnels, domes, arcs, cylinders, and other shapes of circular composition. Combining squares and curves allows for structures that cannot be built with simple bars. MAGZ X is compatible with the MAGZ series. Like MAGZ, the new MAGZ X utilizes the creativity of its builders, developing imaginations and strengthening visual skills of its builders. The playability of this construction toy is boundless, making its attraction strong for kids and adults alike.


  • Discovery Girls - July 2003
    We couldn't keep our hands off Magz! Sure they look like something for your little brother, but they’re a blast for anyone! The magnet bars stick to the metal balls, making it possible to put together the coolest creations. Trust us--you'll love 'em! see article...
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  • Activity Toys - May 2003
    It's a simple concept: Combine plastic stick pieces with magnets. There are seemingly endless ways to build things with MAGZ (kits start at $14.99, ages 6 and up).
  • Los Angeles Times - May 2003
    Magz have a certain attraction. Glendale structural engineer banks on his design of 3-D toy. read more...

  • Playthings Magazine - May 2003
    Magz appears in the May 2003 edition of Playthings Magazine, seen in the "A Special Section to Playthings" segment.

  • MAGZ.com launches its new web site - May 2003
    MAGZ.com launches its brand new web site, designed and developed by WebEnertia.com, based in San Jose, California. The new site aims to strengthen the companies Business to Consumer and Business to Business Relationships. WebEnertia.com will also launch an E-Commerce solution for MAGZ.com in the upcoming weeks.

  • Playthings Magazine - April 2003
    Magz appears in the April 2003 edition of Playthings Magazine, seen in the "What's Selling" section.

    "Magz Inc's Magz (SRP $14.95) seem to have an initial scientific attraction; children and adults alike become fascinated and can't seem to put them down. 'It's a grea item,' said an Oakland storeowner who was in the process of re-ordering after having sold out his Christmas inventory. 'It's the 56-piece set of the Magz Magnetic Construction Toy, to give it its official name, that gets everyone started,' said a Castro Valley storeowner.

  • Toy Book - March 2003
    Magz Magnetic Construction Toy has been rated as the 6th top selling non-television advertised toys by Toy Book in the March 2003 edition.